- You are here:
- Home »
- Facebook Marketing Videos »
- Looking To Go Viral? Put These Video Marketing Tips Into Action
Looking To Go Viral? Put These Video Marketing Tips Into Action
TIP! Video marketing allows you to stay in better touch with your targeted customer base. Have customers supply you with questions to answer in a weekly video.
Sharing videos on the Internet is an increasingly popular marketing method. As long as you have a camera, you can do it too. Due to the fact that the Internet is very easy to access, sharing your videos online is very simple. These tips will help you get started with your video marketing campaign.
TIP! If your marketing video is more than 20 minutes in duration, you might run into problems. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles.
Your marketing videos need to be as concise as possible. Many people are not willing to spend a lot of time watching a video online. Should the video seem too long, break it into smaller segments that can be watched at the viewer’s convenience.
TIP! A big mistake in video marketing is to get caught up in production value. You should be more concerned with getting the best return on your investment.
It is important to keep posting videos; don’t stop at the first one. Constantly uploading videos is key to retaining your viewers. You will get your name out there and put new ideas out to your customers.
TIP! Show people how to use your products through video marketing. Try to give a demo on how to use the product and shows it is a good light.
Keep your business relevant to today’s audiences through video marketing. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. Give out some free products to the people who sent the questions you selected!
TIP! In video marketing, the window of opportunity in capturing your audience’s attention is very small. You have to make them interested in the first fifteen seconds to get them to watch the whole clip.
Video marketing offers you a short time to capture attention. You need to make the first 15 seconds of your videos count. This is the place to have a unique perspective and hook the viewer.
TIP! They won’t necessarily come just because you build it. Promotion is also a huge part of the process.
An excellent method of creating video content is working collaboratively with others. It doesn’t have to be coworkers, as it could also be family, friends or even an organization you’re a part of. Credit should be given at the end of the video.
TIP! Provide fresh, interesting content on a regular basis to keep viewers coming back. Boring content only repels viewers, which is not good for your business.
Decide on a consistent tone for your marketing videos. Funny videos that are quirky can be as good as videos on how to do something. Take the time to really get to know your audience so that you can cater your videos to them. Match your tone and image to what you’ve read here about making videos.
TIP! Video marketing can be used to make your business feel more personal. Show your audience how your products are made or some funny things that go on in your office.
Avoid being a one-man show. Many times it is very hard to visualize ideas for your video marketing. Talk to others about what content they would like to see. A regular idea session will keep your videos fresh and relevant to your customers.
TIP! Have others make your videos for you if you’re not comfortable doing it yourself. Have a contest with customers to make the best video.
Video marketing can be used to make your business feel more personal. Record your work process regarding your product to let people feel closer to you. Customers will feel more connected to this personal view of your business.
TIP! Keep an eye on your videos to see if they are connecting with people. Sure, you can make some good guesses about how you’re doing.
If you aren’t good at videos, recruit outside help. Hold a contest with prizes where people can enter their own videos. Let the people know that for the prize, you’ll start using the video they made as a commercial.
TIP! Always be candid and honest when you make videos. Being genuine will appeal to potential customers.
A video isn’t going to go all viral on YouTube by itself. You must promote it using your website, social media accounts, and email. You need people to know it exists so they can find and view it!
TIP! Make use of music. Think about the commercials you’ve seen and you’ll realize that music spices up any video.
Don’t forget to share, share, share that video. Email it to friends and family. Post a link to your new video on your blog. Spread the word among current customers with a physical mailing or through email. Post it on all the social media networks. Tell everyone you can!
TIP! Are there certain questions that are asked about your products or services on a regular basis? If there are, then you can answer these questions by using videos. You can get assistance from creating a video that gives details about your business or product.
You should generally keep your videos shorter in length. Do not let your videos go longer than 3 minutes, because otherwise you might start losing viewers along the way. If you have a lot of information to share, you can make a longer video, but be careful not to make it too long. Try to keep it short and to to the point.
TIP! Create an introductory video for your opt-in mailing list page. Mention an incentive, such as a free eBook or contest.
Don’t be obsessed with perfectionism. You can start video marketing without high-quality equipment. A standard video camera or a built in one will work just fine. You can also use the camera on your smartphone if you need to. The key is professionalism and informative content. This will prompt viewers to watch and return.
TIP! You need to include a friendly greeting with each customer engagement. Use your introduction sentences to give them your name and the name of your business.
Always let your true personality shine through during the video process. People always want you to be honest in a video. As you get your customers to know who you are, they probably won’t buy a similar product from someone they don’t really think they know. Customers will also associate you and your face to the products you’re offering.
TIP! Voice overs can be great for those plagued by shyness. You might be one of the many people who do not feel comfortable appearing onscreen.
Offer a contest on your webpage, and give your viewers a chance to enter and win some great prizes. Any kind of competition where viewers can submit their own related videos should work. Sharing user videos is a great way for your customers and you to learn more about each other.
TIP! When using video marketing, you should really think outside the box. You should use YouTube, but there are other ways to share your videos.
When using video marketing for engaging customers, begin with friendly greetings. Let them know about you and your business at the start. Also, when you end your videos, sign-off in a friendly tone and restate your name and your business name in case your viewers forgot.
TIP! You only have 10 seconds to catch the viewer’s attention, so make it count. After they’ve taken the bait, they are more likely to view the entire video.
If you fail to see expected results from video marketing right away, don’t despair. Ask for audience input as a way to improve the videos. These videos will get better when you get more comfortable in front of your camera and when you can edit better.
TIP! After you are comfortable with video marketing, it may be time to consider producing a regular podcast. Podcasts have experienced a rise in popularity of late.
When you hear people talk about keeping things real, they also mean in your videos. The more you’re honest and sincere, the more you’ll help people that are viewing to feel comfortable with you. The last thing viewers want to share with others is a suspicious video with a snake-oil salesman. A candid, earnest clip is much more likely to make the rounds.
TIP! “Continued later..
You should now be able to approach the subject of video marketing with confidence in your choices while feeling comfortable with the media that you present. Keep these tips in mind and include them in your arsenal. These tips are guaranteed to lead to success, so don’t hesitate, get started!
