Local SEO Guide

Video Marketing 101: Small Steps That Produce Big Results

TIP! Video marketing allows you to stay in better touch with your targeted customer base. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video.

Video marketing, while quite new, is also incredibly popular. Since people have faster Internet connections, it’s easy for everyone around the world to see content as soon as they click on it. Use the information here to learn how to use video marketing to your advantage.

TIP! Use this information to make a video and have it succeed. Promotion is just as important.

If you’re creating a marketing video, make it concise and short. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. Long videos should be cut up into segments and posted every few days as a series.

TIP! If customers struggle to use your product in a certain way, create a video to show them how to get the job done. You will be helping people who have already purchased the product as well as those that have not yet gotten their hands on it.

Give your customers some awesome content and your video may go viral. You can make great videos without a top-quality camera. Surprisingly enough, even mediocre video will be watched when the information imparted is high quality and pertinent. But if you can, purchase a quality video camera as well as professional editing software.

TIP! Your content must be engaging. It should be entertaining and/or newsworthy.

You should have a screenshot of your site included in your video. Your viewers can see the site and its setup. Screenshots also can be used when showing a how-to video. Just save the screenshot and edit it into your video.

TIP! Your opt-in options for your mailing list should be present on the same page as the video. Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic.

Are you selling a product? Make a video showing potential customers how your product works. Visual learners will appreciate the opportunity to see a product in use. See how things work will really help increase your sales.

TIP! Everyone is looking for honesty. If you plan to produce a video, create one on something in which you have a strong belief or interest.

If you don’t have a huge budget, don’t fret. It is possible to create interesting, professional videos without going for broke. You don’t necessarily need professional equipment; just make sure the picture is focused and balanced. You really don’t even need to write a script or be too confident. Simply act naturally and speak directly towards your camera. If you do not want to be in the video, there are other options. Screen capture sequences and PowerPoint presentations sometimes get the job done.

TIP! Don’t go at it alone. It can be hard to create interesting angles and ideas for current video marketing campaigns.

The content you use needs to be interesting. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. While a hosted video improves traffic, bad videos do not. People are interested in videos that tell them something useful, not just a dull ad. Making your videos interesting is a great way to increase traffic.

TIP! You can employ video marketing to make your business successful. Make a funny video about what goes on in your office.

Honesty is what people want! When making a video, try making a video about a topic you really believe in or are interested in. Adopting a more transparent, candid tone will come across to viewers as an indication of reliability and trustworthiness.

TIP! If you aren’t good at making videos, let others do it for you. Develop a contest that rewards people who make great videos for you.

Never overlook your video content analytics. You can see how many times your video has been viewed and where those views are coming from. Such information can be extremely useful in shaping your target groups.

Social Media

TIP! Never end a video without giving viewers important information. Notify viewers how they can locate and order the products, then create a sense of urgency to stimulate the sale.

You should always tell your customers how to find you on social media in your videos. This will help open up your exposure to many more potential viewers. Promoting other sites drives your business to them. You can boost traffic and grow profits by linking social media sites and video sites.

TIP! Video marketing success comes from honesty. Your videos should definitely not have any hidden agendas.

If you aren’t great with video, get others to do them for you. Run video contests and provide prizes to those who create the best videos. Advise people that the video that wins will be utilized to help promote your project.

TIP! Are there any questions you hear often about your business and products? If you do, then this is a great opportunity to answer some questions for many of your viewers at the same time. A video that explains a process or tells you how something is supposed to work will allow your customers to have more trust in you.

Figure out how to determine whether your video is successful or not. Sure, you’re able to watch the video yourself and see if people are going to respond well to it. However, it’s much better to have some concrete data to help you determine whether the video is working. See the number of people who have viewed the video, the amount of the video that they actually viewed, etc.

TIP! If you are feeling shy, use a voice over. Perhaps you have been thinking of putting out a video, but you don’t want to be featured.

Make sure you share your videos! Email it to friends and family. Write about it in your blog. Let people know via any form of communication you can think of. Post about it on Facebook, YouTube, or other online video hosting sites. Spread the word!

TIP! If you don’t want to make a traditional video, consider testing your hand at creating a podcast. This is a great way to market your product, and you may be able to charge a fee to users.

Your videos should be short and filled with useful information. Internet viewers tend to have a short attention span. Try keeping videos under five minutes to keep people from getting bored midway through. Even if your content is fantastic, people won’t stay to watch the whole thing if they end up getting distracted.

TIP! If you make the video in a different language, try using a translator. Google translate tends to output gibberish for all but the most simple texts, so don’t use it.

You should never end the video without giving them an action call. Give viewers an idea of where to get your products, and tell them to try them out right away! Be clear and concise so your viewers know exactly how to obtain the product they saw in the video. Be assertive, and let them know what they need to do for the best results.

TIP! When using video marketing, you should really think outside the box. You should definitely include the most popular sites, but you should also post videos on other sites where potential clients are likely to populate.

Don’t just post your video onto YouTube. You should also post the video on your own site. Doing this allows your viewers to watch videos on your home turf, where they can easily buy your products. No matter where the video is from, Google will still count the views, meaning you won’t lose any.

TIP! Make sure you’re looking at what the competition is doing. Do not copy their ideas, make yours better.

You need to be yourself when you are marketing through videos. Your audience is predominantly interested in seeing exactly what you have to offer. As you get your customers to know who you are, they probably won’t buy a similar product from someone they don’t really think they know. It will also associate your face with the product.

TIP! Avoid “auto-playing” videos on your website. Allow your customers to make the decision whether or not they want to play your videos.

Think about holding a video contest to get more videos for your website. That can be something fun, such as jokes, or something serious like a how-to or demonstration video. User videos are great for you and the viewers to learn about each other.

TIP! If you aren’t tracking your videos, you will never know which features work. Watch to see how many people view your videos.

Add music. Consider commercials you have seen in the past, and you will become aware that music can enhance all videos. Incorporate appropriate musical selections into your video. This will help effectively get customers’ attention. If you don’t like to be onscreen, this is a great help as well.

TIP! Now that you are doing video marketing, it is important to look for and reply to any comments that are left. Often times, you are going to have to respond to the comments.

Video marketing is a simple way to promote your business. All that’s left to do is soak up as much knowledge as possible. Once you’ve become knowledgeable, you’re all set. Now, get busy!