- You are here:
- Home »
- Facebook Marketing Videos »
- How To Run An Amazing Video Marketing Campaign
How To Run An Amazing Video Marketing Campaign
TIP! Your campaign will be more successful if you make more videos. New videos should be posted regularly so that your customers will expect new content from you.
Online videos are both the present and future of marketing. Almost anyone can obtain the equipment needed to film a brief video and post it online. It is easy to share videos with the quick connections of the Internet these days. If video marketing is something that interests you, read the following tips compiled below.
TIP! As you create content for video marketing purposes, try not to obsess about production values. Large budgets don’t always mean great returns.
An excellent method of engaging with your viewers is video marketing. You can ask that customers send in questions so you can create video responses. You can even reward people for asking good questions by offering them a free product or a discount.
TIP! You need to get your viewers’ attention right away. The first 10 to 15 seconds of each video should be the strongest.
Quality content is the key to making a great video go viral. There is no need to own the most expensive equipment to attract a huge audience. People will watch a video that is just okay if it contains relevant information that is important to them. Still, you want to buy the best camera you can afford.
Optimize your creations. Whenever you upload videos to different sites, create unique titles and descriptions for each. Use their targeted keywords, also. Contact information is a must, too.
TIP! You do not necessarily need strong production values in order to have an effective video. If your video is in focus and balanced, there’s no need for professional equipment.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 15-20 seconds of your video are crucial. Draw them in quickly so that they will stick around for the video’s entirety.
TIP! Decide on a consistent tone for your marketing videos. Various types of videos can be effective, whether they are how-to videos or videos that are humorous.
Are your customers having trouble using your product? If so, then create a tutorial video that will instruct them on how to properly use it. In additional to solving problems for people who have purchased your product, you will also attract new customers to purchase because they will see the type of product support available.
TIP! People desire the truth! If you are going to make a video, make a video about something that you are truly interested in or believe in. If you speak honestly, people are much more likely to gravitate towards you and come back to check out more videos.
Make interesting content. Interesting, fun, newsworthy content keeps people coming back for more information about your business. Uploading your videos to YouTube will lead to increases in traffic, but only if the videos are worthwhile. People want interesting videos with valuable information, not boring commercials. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic.
TIP! Make a script for your intro and outro for the video. The video should begin with an introduction and tell what information the video will impart.
You should also put a greeting in your video. Start by saying who you are, your company, and what your video will be about. Finally, say the name of the company one more time – don’t forget your call to action!
TIP! Avoid being a one-man show. Coming up with unique interesting and entertaining ideas can be hard.
Avoid being a one-man show. It’s not possible to think of every great idea on your own. Talk to others about what content they would like to see. A regular idea session will keep your videos fresh and relevant to your customers.
Social Media
TIP! Just posting a video on YouTube or another site is not enough to make it go viral. You need to get it out there using social media and email marketing.
Use your video marketing to promote your other social media and websites. A YouTube user who finds your videos might not know about your brand and will appreciate being told that you have a blog or a website with more information. By promoting your other social media and websites, you can help bring in additional customers. Linking all of your business related sites together can really make things much easier for your viewers.
TIP! Keep videos short and information dense. Internet viewers tend to have a short attention span.
If you don’t like making videos, other people can help you make them. Have a contest with customers to make the best video. You can choose the winning video to promote your business on your sites.
Use all the information from your previous video before beginning your new one. Use this information to make better and more professional videos for your marketing campaign.
TIP! Don’t make your videos appear like advertisements. Your viewers can lose interest in videos that are nothing more than sales pitches.
Comments will have to be moderated on YouTube videos. The opinions of many viewers are influenced by the comments, and if viewers see comments that are negative or offensive, your campaign can be a dud. If you are too busy to keep up with users comments and you are getting a lot of spam or negative feedback, you can simple disable the comments and stop them altogether.
TIP! Start your videos off with a personal greeting to make your customers feel more comfortable. Tell them what you’re about and what your business does first.
On your website, embed your video, as well as putting it on YouTube. Doing this allows your viewers to watch videos on your home turf, where they can easily buy your products. Don’t concern yourself with lost views as the Google count includes views from any source.
TIP! Making podcasts out of videos is often overlooked as a valuable marketing option. Not only will this give you another avenue of marketing, but it will also allow you to charge a nominal fee for your best demonstration videos or interviews.
Be honest and natural in your videos. Do not create videos that may have hidden meanings. If your goal is to sell your product, be honest about it. Build customer relationships with the comments on your videos. Spend time networking with others in your industry, and become a trusted authority in your field.
TIP! Translators are key to foreign language videos. If you are marketing to people in different cultures with a different language than your own, avoid using an online translator.
A contest to produce video content is one way to generate new videos for your site. The videos can be serious or silly; each type can be effective. These videos will build your relationship with your readers.
TIP! If you have some money in the budget for video marketing, pay for hosting. Avoid spammy tactics like pop up windows, and be sure your video is only added to relevant websites.
Try not to be overt in your advertising. Your customers will not want to watch the videos if you are just trying to sell something. When you supply great content instead, people will eat it up.
TIP! Let your customers know ahead of time what will be in your videos. Talk about it within the description that begins the video.
Do not quit video marketing when you don’t get what you want immediately. Talk to your viewers and see what you did wrong. The more you try, the better you’ll get.
TIP! Some simple advertising topics should only be around 30 seconds or so, but more informational types of videos are better at a couple minutes or more. People have very short attention spans these days, so make sure you capture their attention quickly to keep them engaged throughout the video.
You should now have a better understanding of how video marketing works, so you are in a position to start your campaign. Keep the preceding information close at hand and make sure to use it. You will see that it will bring you new business when you do video marketing.
