Local SEO Guide

Simple Video Marketing Advice You Need To Hear

TIP! It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. Most people don’t have the attention span to sit there waiting to get what they’re looking for.

Has a previous attempt at video marketing been a failure? Are you unsure how to get started with video marketing? No matter which, you are sure to benefit from tried-and-true advice that will help you succeed. This article will show you how to get started in video marketing.

TIP! Video marketing shouldn’t be scary. It is simple to make a good video with basic equipment.

Don’t be intimidated by video marketing. It is not hard to come up with a video as long as you have a camera. You can show your viewers how a product is made or just talk about all the features of your products.

TIP! Keep your business relevant to today’s audiences through video marketing. You can even ask your viewers to send in the questions they have about your products.

Video marketing is a great way to stay in touch with your audience. Request for your viewers to send questions they may have concerning your products or general industry questions. Then, attempt to answer these questions as best as you can. If possible, offer a prize or incentive to customers whose questions were used in the clip.

TIP! Video marketing is all about getting to the point quickly. Your videos’ first 10 seconds should be solid.

If YouTube is where you place your videos, use their editing features. It is possible to add your own annotations. That is a smart way to share links, coupon codes, and any additional information you want to share.

TIP! You do not necessarily need strong production values in order to have an effective video. It isn’t necessary to have professional gear for your videos.

Screenshot your website and include it in the video. This technique will allow your viewers to see your website in action. Screenshots are also valuable in instructional videos. All you need to do is save a screen grab of your site and then edit it into your video with the video editing software you use.

TIP! The most popular searched topics on the internet are “how-to” items. When you create a tutorial video, people who are interested in that specific topic will find you, meaning you’ll always be getting targeted visitors from the niche you meet.

Choose good and well-thought out titles when starting to use video marketing. The best titles will bring in new viewers. They’ll want to hear what you’re talking about if you pique their interest with the title. You should always think of a good title for your videos.

TIP! Interesting content is king. It should be entertaining and/or newsworthy.

Try collaborating with others to create videos as a team. These videos often come out better than ones you do by yourself. You don’t have to just use people you work with. You can also try loved ones or people you know in your community. Make sure to give them credit at the end so they can have their name in lights.

TIP! When it comes to your marketing videos, choose a consistent tone. How-to videos are not necessarily better than a funny one.

If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You are going to be resolving problems of both your existing customers and your customers to be.

TIP! It is always wise to make a request of viewers within your videos. “Call to action” is what this is usually called.

If you want people to purchase something, it is important to have a visible and working link. However, the best location to place this link is within the actual media player’s frame itself. This way, this link will be there in case people end up sharing the video somewhere else.

Interesting Videos

TIP! You can always hire people to make your videos if it isn’t your thing. Hold a contest, and hand out prizes to the best video makers.

Make sure your videos are full of interesting information. Make sure your video can keep the viewers’ attention. Placing your videos on YouTube is sure to boost traffic, but if the video is boring, it will not do much good. People want interesting videos with valuable information, not boring commercials. Making interesting videos can get you traffic that will continue to increase.

TIP! When you know what you want to put in the video, get to it. Analyze your results and use them to create an even more effective video the next time.

Always take along a video camera with you. Find some experts and professionals who are willing to answer a few questions for a quick interview and film different things to document the event. If you are speaking in public, ask someone to record it.

TIP! Keep videos short and full of information. Keep in mind that your viewers will more than likely have a very short attention span.

Always involve your viewers into your videos in some way. Use the “call to action” technique at the end of each video. For instance, if you would like viewers to subscribe to your newsletter, guide them to a link you’ve given them in the description of the video. The easier it is for people to sign up, the faster your mailing list will grow.

TIP! To increase the number of videos that your site offers, consider hosting a video contest. You can ask people to do something easy like tell a joke or a story, or you can seek demos or how-to videos.

Make a script for your intro and outro for the video. You need to indicate who you work for, as well as, your name. At the end, remind them of who you are and include the call to action.

Social Media

TIP! One interesting angle you can use to spice up your video marketing strategy is time-lapse photography. Place a camera in the place where you work and let it roll.

Sharing links to your video is one of the keys to success. Send the email to all of your friends and family. Create a blog post that describes the video on your website. Spread the message throughout your customers using mailing systems and social media. Post it on all the social media networks. You need to spread the word.

TIP! Before beginning your videos, look at videos made by your competitors. Look at things through the eyes of the customers.

When posting marketing videos on YouTube, be sure to moderate comments. Negative comments or quarrels between customers can evolve into a nasty situation that ruins the message you wish to send. If you cannot answer your comments, disable this option.

TIP! Tell your viewers upfront what your video’s content is. Talk about it in the video’s description and also when the video starts.

Keep your videos succinct. Try to keep your video to three minutes to ensure you provide all the information necessary without losing the viewer. It is possible to have a five minute video, but more than that is ill-advised. Remember to keep it short and sweet.

TIP! Make sure that you are listening to your viewers’ opinions of your videos. Your objective is to expand your audience and strengthen your brand’s presence.

You should not want to make it perfect. You do not have to invest in state-of-the-art equipment in order to create a quality video. Many times, the camera your computer has is enough. Most phones nowadays come standard with a camera, just make sure to take a steady video. You should be a professional and give good content to customers.

Video Marketing

TIP! Words like “to be continued.” is what video creators like to use.

Do you think you have a thorough understanding of video marketing now? If so, start using video marketing to promote your products. There are millions of viewers just waiting out there to discover your videos and business.