Video Marketing 101: Small Steps That Produce Big Results

TIP! Avoid thinking your customers will watch videos longer than 20 minutes. You may need all of that time if you are showing your audience how a certain product works.

More than ever, videos are becoming a popular and prolific resource for marketers. It is easy to get a simple camera, take a video, and upload it to the Internet. Because so many people have high speed connections now, it’s simple to view and share your videos online. If you’d like to get into video marketing, here are a few tips you need to know.

TIP! You need not feel like you have to hire professionals to make a decent video for your business. You don’t need professional gear; just make sure you have a focused, balanced picture.

You shouldn’t allow video marketing to intimidate you. Anyone with a camera and a sturdy tripod can make a video to post online. You can show people how you manufacture products, demonstrate your products, or just talk to them directly.

TIP! Your content must be intriguing. When making a video for your business, make it fun, interesting, or newsworthy.

Video marketing can be a smart way to interact with your target market. Have customers supply you with questions to answer in a weekly video. It would be a nice gesture to give free products to those that sent in questions.

TIP! Don’t forget to include a form for your opt-in mailing list on the page where the video is found. A lot of people will sign up for a newsletter this way.

Optimize your videos. When you are making videos for several websites you should make titles and descriptions for every one. It is important to include specialized keywords, as well. Also, include your contact information so customers can reach you for more info.

TIP! Keep the tone of your videos consistent. Funny videos that are quirky can be as good as videos on how to do something.

Take screenshot of your site to include in the video you make. This lets viewers see how the site is formatted. Screenshots are also popular when making a demonstration video. Save the copy of the screenshot, then use an editing tool to add it to your video.

TIP! Always have content that is up-to-date and engaging to keep viewers coming back. Boring content simply drives off viewers.

When you are posting marketing videos you want to choose your titles carefully. Viewers will be drawn to your videos if they see interesting or relevant titles. These titles are what will get your viewers interested in you. A creative title can really help to drive viewers to your site.

TIP! Create a script for your video for the “hello” and “goodbye” sections. Tell your viewers your name, what you represent and then share your video’s content is.

Make a video showing how others should use your product. You will be solving the problem for those that have asked about it and for people that are going to be using it in the future as well.

TIP! Make a FAQ video for the most common questions. An FAQs page on your website is a smart move, but making a video is an even smarter one.

Make sure that you include working links to products you are promoting on your video. It is best if this link is inside the video player itself. This ensures it can’t be stripped from it.

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Don’t work alone. It can be very hard to brainstorm by yourself for a video. Come up with ideas by brainstorming with friends, family and employees. Meet up and do those sessions often, to be sure you are working at the top of your game.

TIP! A viral video doesn’t happen by simply putting a video on YouTube. Email your family and friends, post a note on your Twitter and Facebook pages and put a notice up on your website.

Do not think you can upload a video to YouTube and it will go viral by itself. You need to market this video everywhere you can, like your website and through social media. Awareness is only the first step.

TIP! Focus on shorter videos with high information output. Most folks have the attention span of a gnat.

Before releasing your video you must know how you are going to assess its success. The number of total views will one way to find out how successful a video is, but it doesn’t tell you how many people bought a product because of it. Hard data is a much more effective way to see if you’re getting it. How many views did it get? How long did they watch for? Was it shared?

TIP! It is hard to hold people’s attention for a long period of time. A good time period is about three minutes, as you can provide the viewer with important information without overdoing it.

Make sure you share your videos! Send it to loved ones. Post a link to it on your blogging site. Email or send physical mail to your customers, informing them to spread the word. Put it on your social media, too. You’ve got great things to say; let others hear it!

TIP! You should post your video on any site you own, in addition to posting it elsewhere. This gives you greater control.

Put your video on the website you run, as well as posting it on video sharing sites. This way, viewers can watch the video right from the site where they also purchase your products. The number of views you get on both your site and YouTube will be counted by Google, so no worries.

TIP! If you need more videos, organize a video contest for your customers. The contest can be centered around any random topic or entertaining activity, such as public videos or “LoL.

To be successful in video marketing, you have to be authentic and transparent. You should not lie or misinform your audience. If it is a commercial, make it obvious. Monitoring and responding to comments is a great way to engage your customers. Create an air of expertise by networking with others in your field.

TIP! People love stories. Do you have a story about your business or the products you provide? If you were involved in a charity event, take your audience through from the beginning of charitable project, to its execution, and finally to the results.

Make a simple soundtrack. If you think for a minute about commercials, you’ll understand that music adds energy to videos. Think of appropriate music and incorporate it into your video. The music will make the content more effective. If you aren’t comfortable with being onscreen, this will also help you.

TIP! Start your videos by asking a common question or posing a problem that people have probably encountered. Hopefully, after you have finished your video, people should be able to find the answers to problems they may encounter using your products.

When people consider your goods and services, what questions usually come to their minds? Use your videos to give answers to these questions. A brief video showing a particular process or describing how the product functions may give customers some confidence about what you are trying to sell them.

TIP! Think of yourself as one of your customers. What would be your questions on your products and services? Your customers may be wondering or thinking the same things.

If you do not feel comfortable shooting a video of yourself, consider using screenshots. You may be scared to have your face in the video. But, you might just decide to display products only and make use of voice over talent. You need to just record yourself speaking and then transfer it to a video of your product.

TIP! You can make your video funny. No one wants to see a boring sales pitch.

Draw viewers in by asking an open-ended question or outlining a situation or challenge unique to your target audience. Over the course of the video, you should’ve answered any questions the viewer may have had. Finally, be sure to prompt the viewer to share the video and benefit others.

Video Format

TIP! Pay attention to what people think of the videos you produce. The main purpose of your videos is to get people interested in you and your product so that they share it with others.

A great way to use video marketing to help promote your business is to use it as a tool to interact with your consumers directly. If you receive the same question from multiple customers, consider answering them in video format rather than a generic email. The video format gives them a greater understanding of the message you want to get across.

TIP! Try making a positive video. People like things that give them good feelings about themselves and life, in general.

If you’re spending money on a video marketing strategy, pay to get your videos on sites that your viewers frequently visit. Avoid spammy tactics like pop up windows, and be sure your video is only added to relevant websites. One way to target your customer’s favorite sites is to ask them about their browsing habits in a survey.

TIP! Provide the best content possible in all your videos. Keep in mind that your goal for creating the video is to increase your audience base.

With a bit more information about marketing with video, now you ought to be comfortable enough to start this marketing campaign. Just know that you should use the tips here, and use them well. You will get results if you apply yourself, remain patient and keep producing more videos.