Overview

In the overview we will quickly touch on the content in the upcoming videos for the Google Business module.

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NAP

“NAP” stands for “Name, Address, Phone Number.” Getting your NAP correct is the MOST important aspect of ranking in the Google Business Maps 3 Pack. Get this wrong and you will never get there.

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NAP Part 2

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Free Images

Images can get expensive to buy if you don’t have your own. Google has gotten very good at knowing if your images are original or not, and original images get higher marks from G. However, by collaging images you can have your images look original and save some money in the process.

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Geo-Tagging Images

Now that we have have some images we are going to add a whole lot of local relevancy to them.

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Final Image Optimization

Now that we have added local relevancy we will add some extra topical relevancy as well.

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Google Business Listing Set Up

Now that we have some images ready, lets go get our Google Business listing.

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Citations

Citations are not links, but they can contain links. They are mentions of your business or business website on the net, prefeably by high authority sites. After a correct NAP, they are the 2nd most important part of rgetting into the Google Business Maps 3 Pack.

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Citations Part 2

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Citations Part 3

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Citations Part 4

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My Maps Citation

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Apple Maps

This is for those who have a physical business location. If you work out of your house, Apple won’t give you a map.

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Bing Places

Bing + Yahoo have 30% of the total search traffic. Their demographics are women and older people, so it is worth setting up your Bing Places.